Posts

Sharing more than a Coke

Image
     What would you think if a familiar product were personalized with your name and the names of people around you? This is exactly the wonderful idea behind Coca-Cola’s marketing campaign called “Share a Coke.” And how did Coca-Cola, one of the largest beverage brands in the world, make the “Share a Coke” campaign stand out among other soft drink brands? Coca-Cola is famous for its soft drink products, and one of its goals is to find a solution to become the priority of consumers. In 2011, Coca-Cola made a decision to launch a campaign that aims to connect customers through product personalization (“Get to Know”). This campaign is not simply an advertising activity, but also, it is a way for the brand to deeply connect with customers, encouraging them to share memorable moments with a bottle of Coca-Cola.       The commercial “Coca-Cola // Share a Coke” was uploaded by marmosetmusic on July 3, 2014. It uses this idea to share the connection between...
1 comment
Read more

My Experience with Vietnamese Food in the United States

Image
 As an immigrant who was born and raised in Vietnam, I grew up in a house embedded by traditional Vietnamese food. At an earlier age, the food from my hometown became an important part of my life. Throughout my childhood, I often spent time around the dining table with my family surrounded by home-cooked meals. Among those dishes, Bun Bo (spicy beef noodle) is one of the most special dishes to me. It is a dish that holds many memories for my family. Sometimes, my family went out to nearby restaurants to eat Bun Bo. Other times, my mom cooked it at home. My mom’s homemade version was the best because it reminded me of the familiar and distinct taste that I grew up with. A bowl of homemade Bun Bo    Surprisingly, there are more important things besides the dishes themselves. There were moments and memories of the time that my family created around the small wooden dining table together. These were the times that we ate, talked, and laughed with each other as we passed arou...
2 comments
Read more